Traditionally found in the convenience and grocery store market, shelf edge labels have been around for many years.  Their advent meant the end of the old-fashioned pricing gun which retailers used to stick price tags on every item on their shelves, saving time and lots of paper, labels and ink. But times and technology are moving on and a new version of the digital shelf edge label is coming to the fore – the electric shelf label, or ESL.

ESLs use energy efficient e-paper displays and can display information in many colours, along with images, using advanced radio architecture.

Let’s take a look at the benefits of ESLs…

• More information shown to the customer
• Manage stock more efficiently
• Save energy and reduce paper and plastic waste
• Always show accurate and up-to-date information
• Show special offers and deals

More information shown to the customer

ESLs allow retailers to display more information on labels than ever before with different label sizes and graphic technology. Imagine being able to show nutritional information such as allergens, the price per weight, how much stock you are holding and much more. And, if you wish to provide a link to even more information, incorporate a QR code into your label design.

Manage stock more efficiently

Need to shift a product because it’s running out of shelf life? Or perhaps you have an item that just isn’t selling well. Simply adjust the price or run a promotion and shoppers will see this information as they shop and at product level.

Save energy and reduce paper and plastic waste

Traditional labels get damaged, fall off shelves and have to be thrown away when they are out of date. With ESLs this waste is no longer a problem, helping you to boost your green credentials. What’s more, these labels consume very little energy.

Always show accurate and up-to-date information

Your pricing will always be on point with ESLs; no more labelling misprints of labels getting mixed up on the way to the shelf. And, if you do discover you have made a pricing error, simply correct it in the back office and the labels will automatically update! This is also a useful feature when commodity and product prices are in flux, allowing you to change them at the click of a button when your costs increase or decrease.

Show special offers and deals

Imagine not only showing the standard price of an item, but also being able to show a bundle price, special offer or deal, and being able to change it at the drop of a hat! ESLs are an ideal mechanism for showing customers a deal or offer exactly at the time they are browsing the product, without having to add more signs or labels to a shelf or alter a display.

There’s no doubting that ESLs are the future of retail. Their green credentials, ease of use and integration into other systems mean they will soon be a ubiquitous retail tool.

Call 02475 311254 for more information.